"Cracker Barrel recently unveiled a cleaner logo that eliminated the image of a man in overalls leaning against a barrel only for MAGA supporters, including the president's son Donald Trump Jr., to lambast the change. The company lost nearly $100 million in market value the week of the announcement. During Wednesday night's The Five, Watters was joined by Fox & Friends co-host Kilmeade when he let loose on the subject of corporate rebranding."
"I'm not giving Trump credit for this, I'm giving Fox credit. We covered this story for a week, and he watched it for a week, and then he basically, you know, hit the winning shot okay? Mr. President, nice job, but come on, it was all us. All right? But think of the powerful combination of Fox and Trump. It's the biggest one-two punch the world has ever seen and we should start exploiting it for our personal benefit."
Cracker Barrel unveiled a cleaner logo that removed a man in overalls leaning against a barrel, prompting MAGA supporters, including Donald Trump Jr., to lambast the change. The company lost nearly $100 million in market value the week of the announcement. On Fox News' The Five, Jesse Watters criticized corporate rebranding and argued conservatives should have opposed rebranding for cultural sensitivity. Watters credited Fox's coverage for prompting President Donald Trump to respond and joked about leveraging Fox-Trump influence for personal benefit. Brian Kilmeade cautioned Watters to ease up on criticizing Trump and offered career advice to back off.
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