"Living in northern Virginia, there were so many ads, you were like, 'What in the hell is going on?' There are all these anti-trans ads every time you turn on the TV," Psaki explained. "It was the majority. I looked this up because I was curious. 57% of all of the money spent by both the campaign for Winsome Sears as well as the outside groups was on anti-trans ads."
""More than 50%!" Psaki confirmed. "Every time you turned on the TV for a long while, that was what was on the TV.""
""The other lesson, I think, is you can't just take a page out of the Trump playbook and just expect it to work. That's what she basically did.""
Jen Psaki criticized Republican Virginia gubernatorial candidate Winsome Earle-Sears for deploying Trump-style 2024 rhetoric and an anti-trans advertising campaign. Campaign and outside-group spending on Earle-Sears totaled 57% on anti-trans ads. Several ads used a Trump-inspired slogan targeting Democratic candidate Abigail Spanberger with the line "Spanberger is for they/them, not for us." Anti-trans spots dominated television airwaves in northern Virginia during the campaign. Abigail Spanberger won the election. Commentary concluded that copying a Trump playbook does not guarantee success for candidates who are not Trump.
Read at LGBTQ Nation
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