"Schlossberg's "Jack for New York" logo underlines the "New" in the city's name in red as if to emphasize a new generation. A red "12" appears in small print at the top right of "New York" to indicate he's running to represent Manhattan's 12th District in the U.S. House. Schlossberg tagged designer and Only NY cofounder Micah Belamarich in a social media post showing the logo. Belamarich did not respond to a request for comment."
"It's standard operating procedure for candidates to use their last names in political logos, though there are notable exceptions (hi, Bernie!). One study of 2020 campaign logos found female candidates are more likely to use their first names in their logos than male candidates, as their first names communicate their gender to voters in a simple way. For Schlossberg, his first name connects him to the Kennedy family legacy without saying "Kennedy.""
""Let's Back Jack" was a slogan used in support of Kennedy in 1960. In 2026, it will be a rallying call for Schlossberg in what could be a competitive primary to replace outgoing Democratic Rep. Jerry Nadler in one of the most Democratic districts in the country. Already, two New York state assemblymen, Micah Lasher and Alex Bores, are running for the seat."
Jack Schlossberg is running for Congress in Manhattan's 12th District and using the nickname "Jack" in his campaign branding to evoke the Kennedy family legacy. The "Jack for New York" logo highlights "New" in red and includes a small red "12" to indicate the district. The campaign credited designer Micah Belamarich on social media. The branding mixes mid-20th-century typography cues with a contemporary red, white, and blue palette. Research on campaign logos notes first names often signal gender; here "Jack" signals family connection without saying "Kennedy." Multiple Democrats have already entered the primary race.
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