TikTok is revisiting 1990s political rivalries, notably between Tony Blair and Gordon Brown, engaging a new generation of users who weren’t alive during that era. Viral videos combine archival footage with modern pop music, creating entertaining montages that resonate with today’s teens. Fan culture in politics is growing, as digital natives seek to connect with past events and figures through creative edits. Content creators like Ellen blend political history with pop culture to foster engagement, evidenced by videos that attract significant viewership and stimulate interest in political discussions among younger audiences.
The most viral examples splice together archival footage and quotes about the era, set to hit soundtracks from current pop artists such as Chappell Roan.
Fan culture in politics has become increasingly popular as a younger generation of digital natives reach voting age, prompting viral videos to reshape political discourse.
One of Ellen's most popular posts pairs tightly edited clips from the 1997 Labour party campaign with Justin Bieber and Nicki Minaj's Beauty and the Beat.
Videos dedicated to New Labour's heyday are booming on the social media platform, posted by teens who were not even born then.
Collection
[
|
...
]