A 21-year-old Norwegian tourist, Mads Mikkelsen, was detained by U.S. Customs and Border Protection (CBP) at Newark Airport. Mikkelsen claims he was threatened with a $5,000 fine to unlock his phone, where CBP discovered a doctored photo of JD Vance. Following his detention and return to Norway, he revealed that the true issue stemmed from drug smuggling suspicions due to a photo of himself with a wooden pipe. The incident escalated when CBP publicly addressed the meme, inadvertently highlighting the situation further and demonstrating their misunderstanding of the Streisand Effect.
Upon Mikkelsen's return to Norway, he claimed that CBP agents threatened a $5,000 fine if he didn't unlock his phone, revealing a meme of JD Vance.
The official charge against Mikkelsen revolved around drug smuggling suspicion, due to a pipe photo, despite no narcotics being found on him.
CBP's decision to address the meme controversy publicly demonstrated a lack of understanding of the Streisand Effect, drawing more attention rather than minimizing it.
The media coverage of the JD Vance meme, following CBP's reaction, showcased how the story transformed into a viral phenomenon across European outlets.
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