"Last year, I found myself at a milk-themed basement dance party. At the time, perhaps, I should have turned around on the dance floor: I could have found an AI-generated Robert F. Kennedy Jr. behind me, swaying while sipping a glass of the white stuff. The exclusive invite for the party featured a black-and-white portrait of a gaunt child in wartime hugging bottles of milk."
"In January, President Trump signed a bill allowing schools that participate in federal lunch programs to once again serve whole milk and 2 percent milk, reversing Obama-era restrictions aimed at reducing childhood obesity by limiting options to skim and low-fat. What followed was a rapid-fire public relations blitz: government agencies, conservative lawmakers, and wellness influencers declaring that milk—real milk—was back."
President Trump signed a bill permitting schools in federal lunch programs to serve whole and 2 percent milk, undoing Obama-era limits that favored skim and low-fat options to curb childhood obesity. Government agencies, conservative lawmakers, and wellness influencers mounted a swift public relations campaign celebrating the return of whole milk. The move functioned as a low-stakes political signal linking agribusiness, Make America Healthy Again supporters, biohackers, and reactionary constituencies. Milk imagery and performance events have been used culturally and politically to normalize and promote the policy shift, reframing a nutrition debate as a coalition-building gesture.
Read at The Nation
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