"At 18, Kai is the oldest of Trump's grandchildren, the daughter of Donald Trump Jr. and his ex-wife, Vanessa Trump (who, you may recall, last we heard was dating Tiger Woods). Kai has at least one big thing in common with her mother's boyfriend, and her grandfather too: She golfs. She's good enough at it that she has already announced she will play at the University of Miami next year, where she'll also likely rake in significant cash via endorsement deals and sponsorships"
"Though she's still in high school, she's had to navigate being in the public eye to some extent for her whole life, thanks to her famous family. Still, she was just 9 when her grandfather started his first term, so it makes sense that she only really started building more of a personal brand last year. And now these sweatshirts mark a potentially crucial turning point in her ascent, but we'll get to that in a minute."
Kai Trump is 18, the oldest of Donald Trump's grandchildren, and a competitive golfer who will play at the University of Miami. She has grown a substantial social media following and is positioned to earn significant endorsement income as a student-athlete. Kai began amplifying a personal brand last year after increased public exposure and a speech at the 2024 Republican National Convention. The launch of a high-priced sweatshirt collection represents a commercial pivot and a more public embrace of influencer-style branding, signaling a deeper role as a Gen Z-facing figure within the Trump family.
Read at Slate Magazine
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