Joe Gebbia has founded the National Design Studio (NDS), a federal office inside the executive office of the president, to redesign government web pages and digital services. Gebbia was named chief design officer and directed that government services be updated to match the satisfaction and usability of the Apple Store, with modern software and excellent user experience. NDS will be staffed in part by operatives from the Department of Government Efficiency (DOGE), including personnel affiliated with the General Services Administration. The NDS follows DOGE technologists on its X account. Kaitlyn Koller will join NDS. NDS will operate separately from the US Digital Service while potentially collaborating on projects.
Some operatives from the Department of Government Efficiency (DOGE) are joining Airbnb cofounder and DOGE member Joe Gebbia 's new National Design Studio, sources tell WIRED. Gebbia's NDS is a federal project tasked with redesigning government web pages and digital services. Like DOGE and the US DOGE Service (formerly US Digital Service), it's also an office located within the executive office of the president.
"My directive is to update today's government services to be as satisfying to use as the Apple Store: beautifully designed, great user experience, run on modern software," Gebbia, who was named chief design officer of NDS, said in a statement to X on Saturday. "I will do my best to make the U.S. the most beautiful, and usable, country in the digital world."
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