NDTC launched a three-part playbook explaining how AI works and guiding campaigns to draft speeches, phone-banking scripts, and social media posts. The training establishes clear boundaries by warning campaigns against creating deepfakes, impersonating people, or generating misleading images and videos. Candidates are urged to disclose AI use in content creation, particularly in personal messaging and policy development, to foster transparency and trust. The project was produced in partnership with the Higher Ground Institute. NDTC leadership aims to equip Democratic campaigns with the knowledge and confidence to adopt AI tools effectively while upholding ethical standards.
The three-part training explains how AI works and offers guidance on using it to draft speeches, phone-banking scripts, and social media posts. It also highlights clear boundaries, warning campaigns not to create deepfakes, impersonate people, or generate misleading images and videos. Candidates are encouraged to disclose when AI has been used in content creation, particularly in personal messaging or policy development, as a way to build transparency and trust.
The project was created in partnership with the Higher Ground Institute. For NDTC founder and CEO Kelly Dietrich, the goal is to make sure Democratic campaigns have the knowledge and confidence to use AI effectively. Fast Company spoke with Dietrich about the new training, the opportunities it opens, and the standards he believes campaigns must uphold. The conversation has been edited for length and clarity.
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