Danone has initiated a trademark infringement lawsuit against Chobani related to the cold brew branding of the phrase "Bright & Mellow." This legal action follows Chobani's acquisition of La Colombe and claims that Chobani's modifications to its product packaging mimic Danone’s existing Stok cold brew product. The lawsuit further details that Danone has a history of legal disputes with Chobani, with previous actions yielding varying outcomes. The suit highlights Danone's efforts to establish the name "Bright & Mellow" to differentiate its cold brew offerings.
The lawsuit alleges that after the acquisition, Chobani altered an existing cold brew product to mimic an existing Stok cold brew product by using a similar golden yellow color and the descriptors "light roast" and "Bright & Mellow."
Danone contends that the product packaging infringes upon its trademarks related to an existing Stok unsweetened cold brew product with a yellow label and the prominent descriptor "Bright & Mellow."
The latest suit alleges that Chobani infringed on Danone's intellectual property in a "knowing, calculated, and systematic" way following its $900 million acquisition of the La Colombe coffee company in 2023.
According to U.S. court records, Danone has filed legal action against Chobani at least four times since 2012, including multiple allegations of false advertising, with mixed results.
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