"No doubt there is a great documentary to be made about Melania Knauss, the ambitious model from out of Slovenia who married a New York real-estate mogul and then found herself cast in the role of a latter-day Eva Braun, but the horrific Melania emphatically isn't it. It's one of those rare, unicorn films that doesn't have a single redeeming quality. I'm not even sure it qualifies as a documentary, exactly."
"The National Research Group estimates that Melania will make $5 million at the box office against the $40 million Amazon paid for it."
Regal Cinemas skipped a merchandising opportunity by not producing a popcorn bucket shaped like Melania's inauguration hat. The documentary's rollout featured odd marketing touches and provoked strong critical backlash. Critics labeled the film a "gilded trash remake of The Zone of Interest" and a "cheeseball infomercial," and some outlets used the film to retroactively criticize other Brett Ratner projects. Industry estimates project roughly $5 million in box-office returns against a reported $40 million acquisition price, leaving the release commercially underwhelming despite extensive publicity and polarizing reactions.
Read at Vulture
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