"If you need a refresher, Trump first proposed the TikTok ban all the way back in 2020. But it wasn't until 2024 that the House of Representatives, Senate and Biden passed a bill requiring ByteDance to either sell the app to U.S. investors or face a country-wide ban. That first deadline was for Jan. 19. Then it was delayed. And delayed again. And delayed again. Now the deadline is set for Sept. 17, less than a month away."
"But as this saga has dragged on, TikTokers just seem tired of this back-and-forth and are increasingly asking for this to end, even if it means losing their beloved app. That's the sentiment Lisa Remillard, a journalist with over 3.8 million TikTok followers who's covered the ban since 2020, told me. "Once it does change or go away, there's going to be a lot of shock that it's actually happening," she said."
TikTok has faced repeated federal deadlines since a 2024 law required ByteDance to sell to U.S. investors or face a nationwide ban, with the current cutoff set for Sept. 17. Users show fatigue from the prolonged uncertainty and some express willingness to lose the app if the process finally resolves. Influential creators noted that many will be shocked if the change actually happens. Market data indicated slight dips in U.S. daily active users around key moments and a nearly 13% drop in daily time spent from 2023 to 2025. Key questions remain about where users would migrate and whether users would accept new owners.
Read at TheWrap
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