Cracker Barrel reversed a recent rebranding and restored its old 'Old Timer' logo after intense nationwide backlash. The company thanked guests for their feedback and said it had listened, announcing the new logo's removal and retention of the Old Timer figure. Public reactions included praise from President Donald Trump and the Governor Newsom press office. Many customers remained dissatisfied, calling for accountability and demanding CEO Julie Felss Masino be fired. Social media posts and widely followed MAGA influencers amplified boycott threats and calls for leadership changes, keeping the controversy active despite the logo reinstatement.
The old Cracker Barrel logo is back, and all is right with the world or is it? The restaurant chain announced Tuesday that it was restoring its old logo old man and all after intense backlash across America. We thank our guests for sharing your voices and love for Cracker Barrel, the restaurant said in a statement. We said we would listen, and we have. Our new logo is going away and our Old Timer' will remain.
WOW! After Governor Gavin C. Newsom called for CRACKER BARREL to keep its old beautiful logo," TODAY the company did exactly that! Thank you, Governor America is grateful for YOU! pic.twitter.com/CRsfa9J0Po Governor Newsom Press Office (@GovPressOffice) August 27, 2025 But for many of the Cracker Barrel faithful, the 180-degree turn on the rebranding was not enough and they are demanding the CEO behind the logo controversy, Julie Felss Masino, step away.
Until you fire the CEO and anybody else that's on the left, I will not return, griped one consumer on X. That post and others from widely-followed MAGA influencers appear below: The Cracker Barrel CEO has to be fired. There has to be accountability. Kevin Adams (@lawyeradams) August 27, 2025 Fire the CEO and everyone involved in making Cracker Barrel woke. The Dibster (@TheDibsterX) August 27, 2025
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