Columbia Sportswear has filed a lawsuit against Columbia University for trademark infringement and breach of contract, claiming the university's merchandise is too similar to its own. The complaint, filed in Oregon, states that the university violated an agreement made in June 2023 that controlled the use of the name 'Columbia'. The lawsuit alleges that numerous items are sold without required logos and that their bright blue color is misleadingly akin to Columbia Sportswear's colors, causing confusion for consumers and harm to Columbia Sportswear's brand.
Columbia Sportswear alleges that Columbia University breached an agreement that regulated how the university could use the 'Columbia' name on its apparel.
The lawsuit states that Columbia University's garments, which lack any school logos, can confuse shoppers due to their similarity to Columbia Sportswear's offerings.
Columbia Sportswear claims that the blue color used by the university's merchandise is 'confusingly similar' to its own trademarked color.
Columbia Sportswear states that the university's actions are causing 'irreparable harm' to its brand and goodwill associated with its registered trademarks.
Collection
[
|
...
]