"A Christian gaming creator is urging Congress to examine advertising policies at Google and TikTok after the company says its ads were repeatedly rejected despite being aimed at general audiences and family-friendly content. The American Center for Law and Justice (ACLJ) said Wednesday it had sent a letter to members of Congress on behalf of its client, TruPlay Games, calling for an investigation into how the two platforms enforce their advertising rules."
"In its letter, the ACLJ said TruPlay's ads were rejected under Google's policy governing "religious belief in personalized advertising," even though the ads were directed to broad audiences such as parents and mobile game users rather than users selected based on religious belief. The ACLJ said TruPlay modified ad language multiple times in an effort to comply with platform rules, including removing terms such as "Christian" and "Bible," but that ads continued to be rejected."
ACLJ sent a letter to members of Congress on behalf of TruPlay Games, calling for an investigation into how Google and TikTok enforce advertising rules. TruPlay has faced dozens of ad rejections since 2023, including rejections for ads not targeted based on religious belief. TruPlay produces Bible-based video games for children and families, including King David's Battles and Chirp Song: Words of Praise. CEO Brent Dusing reported repeated rejections multiple times a week. TruPlay began advertising on Google in 2023 and on TikTok in January 2024, with TikTok rejections escalating sharply in 2025. ACLJ reported that ad language was modified, but rejections continued under policies related to religious belief.
Read at New York Post
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