"The American Center for Law and Justice (ACLJ) said Wednesday that it sent a letter to members of Congress on behalf of its client, TruPlay Games, calling for an investigation into how the two platforms enforce their advertising rules. According to the ACLJ, TruPlay has faced dozens of ad rejections since 2023, including for ads that were not targeted based on religious belief."
""This is repeated behavior in the dozens," TruPlay CEO Brent Dusing told FOX Business. "We would get rejections multiple times a week. TEXT WITH JESUS APP DRAWS THOUSANDS AS CREATOR SAYS AI CAN HELP PEOPLE EXPLORE SCRIPTURE TruPlay Games produces Bible-based video games designed for children and families, including titles such as "King David's Battles" and "Chirp Song: Words of Praise." Dusing said the company's mission is to offer families a faith-based alternative in children's entertainment, centered on Christian values and biblical storytelling."
The American Center for Law and Justice (ACLJ) sent a letter to members of Congress on behalf of TruPlay Games requesting an investigation into how Google and TikTok enforce advertising rules. TruPlay reports dozens of ad rejections since 2023 for broad, family-friendly ads targeting parents and mobile game users. Google rejected ads under a policy about 'religious belief in personalized advertising' despite audience targeting that did not select users by religion. TruPlay altered ad language, removing words like 'Christian' and 'Bible,' but rejections persisted. TruPlay produces Bible-based children's games and frames its mission as offering faith-based family entertainment.
Read at Fox Business
Unable to calculate read time
Collection
[
|
...
]