"In practice, however, Google applies its 'Religious belief in personalized advertising' policy to reject advertisements because they contain religious content, regardless of how the audience is targeted," ACLJ Executive Director Jordan Sekulow writes, along with Nathan J. Moelker, senior associate counsel, and Mark Kelly, the organization's director of government affairs."
"TruPlay's ads do not target audiences based on religious belief - they advertise Christian gaming content to general audiences interested in family entertainment, children's education, and mobile gaming."
"TruPlay's campaigns do not use religious status as a targeting criterion. This suggests Google interprets 'personalized advertising' so broadly that virtually any advertising for 'religious products or topics' is prohibited, regardless of whether religious groups are targeted at all," they add."
"These ads target general demographics (parents, families with children, mobile game users) and geographic regions - not audiences selected based on religious belief. Yet, Google has continued to reject them under the religious belief policy," they argue."
TruPlay Games, a Christian digital media company, has accused Google and TikTok of systematically censoring Christian content and has asked Congress to intervene. The American Center for Law & Justice represents TruPlay and sent a five-page letter to House Judiciary Chair Rep. Jim Jordan detailing ad rejections since 2023. Google reportedly rejected dozens of TruPlay advertisements under a policy labeled 'Religious belief in personalized advertising,' even when ads targeted general demographics such as parents, families with children, and mobile game users. Examples of rejected ads included slogans promoting Christian and Bible-based games for kids. ACLJ contends Google applies the policy broadly to prohibit religious content regardless of targeting.
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