"Indeed, it feels pretty safe to assume that Republican candidates are going to get the most benefit out of working with this new super PAC. That's essentially what happened with Fairshake, a similar crypto-focused network that spent almost $200 million in the 2024 election cycle and reportedly propelled Trump to victory. A Perplexing Pivot It turns out shaming and suing AI companies sorta works."
"Perplexity will set aside $42.5 million to be distributed to participating publishers when they receive traffic from the company's Comet web browser, when their content appears in Comet's generative AI search results and when their content is used by Comet's AI assistant. The funding will come from Comet's new subscription tier, which will also feature curated content from publisher partners."
Republican candidates are positioned to gain most from a new super PAC, mirroring Fairshake's near-$200 million 2024 spending that reportedly aided Trump's victory. Perplexity will allocate $42.5 million to participating publishers when Comet browser traffic, generative AI search results, or Comet's AI assistant use their content. Funding will come from Comet's new subscription tier, which will include curated publisher content. The decision follows sustained criticism of Perplexity's generative AI content scraping and a News Corp copyright lawsuit alleging unauthorized content use. Several publishers have threatened legal action over scraping. The UK's "consent or pay" cookie model forces users to accept cookies or pay; Meta and Apple faced multimillion-dollar DMA fines for similar models.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]