The Great Vibe Shift of 2024 marked Joe Biden's exit from the Presidential race and Kamala Harris's ascent as the Democratic frontrunner. Charli XCX defined Harris’s energy as 'brat', resonating with supporters who shared memes and aesthetics from XCX's latest album. Tim Walz's declaration of Republicans as 'weird' gained attention and led to his selection as Harris's running mate. Despite initial excitement around the Harris-Walz ticket, skepticism grew about its sustainability as online energy shifted in favor of Donald Trump, who effectively engaged with audiences through popular podcasts.
Kamala Harris's campaign account quickly co-opted the vivid chartreuse aesthetic of Charli XCX's latest album, as did Harris's supporters, leading to a flurry of memes and imagery.
Tim Walz, the governor of Minnesota, declared Republicans 'weird', capturing liberals' attention and launching his national relevance, leading to memes portraying him as an endearing Midwestern dad.
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