The article discusses Jeff Bezos's position following a rumor about Amazon's pricing transparency amid tariff discussions. When facing criticism from White House officials, Bezos's Amazon quickly backtracked on the consideration of showing import charges next to prices. The author argues that Bezos's prior advocacy for personal liberties and free markets pressures him to adopt price transparency, framing his response as crucial to his credibility. Failure to act could label him as lacking principles, contrasting his stated values with his company's approach to pricing transparency.
First, there was no "act" by Amazon, just a single-sourced story that everyone wanted to believe. So Leavitt reacted with nuclear fury to the mere idea that a major American retailer might add price transparency to its website, because that transparency would make it ever more obvious that their tariff plans are basically nonsense.
None. Zero. If he doesn't insist on it, he will prove himself to be among history's least principled cowards.
Bezos has spent the past year utterly tearing apart the Washington Post, causing one of our nation's most important news outlets to bleed subscribers, reporters, editors, cartoonists, standing, and morale, in service of his "two pillars:" personal liberties and free markets.
The team that runs our ultra low cost Amazon Haul store considered the idea of listing import charges on certain products. This was never approved and is not going to happen.
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