"FIFA, the organization behind the World Cup, is also upending the way it sells tickets for its flagship tournament, which could compound the challenges of scoring them. Most prominently, FIFA is set to unveil a controversial pricing system: They say it's not the same as dynamic pricing but prices will adjust based on demand. Here's what to know about ticket sales for the World Cup."
"According to information provided by FIFA, those who apply will be drawn into a lottery. If successful, they will be provided with a specific date and time slot to buy tickets starting on Oct. 1. Those who are selected have the chance to buy tickets for any of the 104 games that will held in all three countries next year including the final."
Tickets for the 2026 World Cup will be sold across multiple windows, starting with a Visa-holder registration from Sept. 10-19 that enters applicants into a lottery. Successful applicants receive a specific date and time slot to purchase tickets beginning Oct. 1 and can buy tickets for any of the 104 matches, though match participants will be unknown until the Dec. 5 draw. Venue-specific packages and national-team group-game packages will be available. Additional sales rounds will follow after the group draw and next year. FIFA will run an official resale platform. Prices will start at $60 per game and will adjust based on demand under a new pricing approach.
Read at www.npr.org
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