We had AI analyze 50 hours of sports on TV. It detected gambling ads everywhere.

"A Washington Post analysis of 50 hours of televised football, basketball and hockey games found that betting references have become a ubiquitous part of the viewing experience. A gambling reference, promotion or commercial occurred every four minutes on average during the segments of professional and college games examined by The Post. Every one of the sporting events had a reference to betting."

"The Post developed an artificial intelligence tool to analyze the broadcasts, which were recorded in Washington, D.C., in December and January on six TV channels and one streaming service. The tool searched for promotional logos and text associated with gambling, however subtle or brief, in nearly 90,000 frames of video. It also identified references to betting in the transcribed audio of the games."

"It found gambling app logos behind the goalposts in football stadiums, on hockey jerseys, and on the backboards at basketball games; detected betting promos read on air by broadcasters; and catalogued point spreads scrolling along the bottom of the television screen."

Gambling references, promotions, and commercials appeared frequently during televised professional and college football, basketball, and hockey games. An AI tool analyzed nearly 90,000 video frames from broadcasts recorded in Washington, D.C., across six TV channels and one streaming service. The tool searched for gambling-related promotional logos and text, including brief or subtle placements. It also identified betting references in the transcribed audio. Gambling app logos were found behind goalposts in football, on hockey jerseys, and on basketball backboards. Betting promos were detected as read by broadcasters, and point spreads were catalogued as they scrolled along the bottom of the screen.

Read at The Washington Post