"The meta battle royale continued this week, starting with a new batch of ads and press releases from T-Mobile. The company claimed customers can switch to its service in 15 minutes, and may save up to 20% when they do. New T-Mobile customers will be able to get their new handsets right away via DoorDash Drive."
""Every year, over 34 million Americans switch providers, wasting over three hours on average on an outdated, confusing, complex process," said Srini Gopalan, CEO, T-Mobile, in a live event. "At T-Mobile, we've taken the best of technology to bring switching into the 21st century, so that anyone can get a better value and a better experience in just 15 minutes, all on America's Best Network.""
"Within a day of T-Mobile's live event, Verizon published its own press release its own press release countering T-Mobile's claims, saying Verizon offers the "superior switching experience." The Verizon press release pointed out that customers must download T-Mobile's app to get the deals it's offering. The Verizon release also made the following claims: Verizon's "Pro on the Go" service, which offers a trained expert help, is better than T-mobile's DoorDash Drive delivery Verizon's switching process puts security first Verizon offers network coverage to more than 85% of U.S. residents"
AT&T, T-Mobile, and Verizon frequently engage in advertising battles that target one another's claims. T-Mobile promoted a 15-minute switching process, potential savings up to 20%, and immediate handset delivery via DoorDash Drive. T-Mobile's CEO emphasized reducing switching time and improving customer experience. Verizon quickly countered with a press release asserting a superior switching experience, noting the need to download T-Mobile's app for its deals and highlighting its Pro on the Go assistance, security-focused switching and coverage to more than 85% of U.S. residents. AT&T has also taken disputes to the National Advertising Division and appellate board in 2025.
Read at Telecompetitor
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