"Brad Reese bought a bag of Reese's Mini Hearts and realized those little hearts weren't made with the classic combo of milk chocolate and peanut butter that Reese's is known for. Instead, these mini hearts were made with "chocolate candy" and "peanut butter creme," cheaper concoctions that he felt were far inferior to the real deal."
""It was not edible," Reese told The Associated Press. "You have to understand. I used to eat a Reese's product every day. This is very devastating for me." Disgusted, Brad Reese threw the whole bag of candy in the trash and launched a campaign against The Hershey Company, the owner of Reese's brand."
"Reese is the grandson of H.B. Reese, who created Reese's Peanut Butter Cups back in 1928. The Reese family sold their company to The Hershey Company way back in 1963, more than a half century ago. But the iconic candy still bears Brad Reese's family name, and Reese clearly cares a lot about the brand."
Skimpflation—companies reducing product quality to combat inflation—has resurfaced in a high-profile case involving Reese's candy. Brad Reese, grandson of Reese's founder H.B. Reese, discovered that Reese's Mini Hearts were made with inferior "chocolate candy" and "peanut butter creme" instead of the traditional milk chocolate and peanut butter formula. Disgusted by the quality decline, Reese discarded the product and launched a public campaign against Hershey Company, which owns the Reese's brand. His criticism gained significant attention due to his family connection to the original brand, with Reese publishing an open letter on social media to Hershey executives on Valentine's Day, generating substantial media coverage.
Read at www.npr.org
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