"Stellantis NV is planning to invest about $10 billion in the US as the troubled maker of Jeep sport utility vehicles and Ram pickups refocuses on the market that's pivotal to its profits, according to people familiar with the situation. The carmaker may announce in the coming weeks about $5 billion in fresh money on top of a similar amount earmarked earlier in the year, said the people, who declined to be identified discussing information that's not public."
"Stellantis is focused on reclaiming the past success of the Jeep brand and is considering fresh investments into Dodge, which could result in a new Dodge V8 muscle car, and possibly even the Chrysler brand in the long term, some of the people said. Talks are ongoing, no final decision has been made and the amount and targeted projects could still change, the people said."
"The new spending reflects efforts by Chief Executive Officer Antonio Filosa, who was appointed to the top job in May, to recalibrate investments across regions, the people said. Under former CEO Carlos Tavares, Stellantis had aggressively pushed to shift its production and engineering operations to lower-cost countries like Mexico. He also invested heavily in Europe, where car demand is weak and profitability low, in the years that followed the group's 2021 creation."
Stellantis plans roughly $10 billion of US investment to strengthen franchise profitability, potentially announcing $5 billion in new funds atop an earlier $5 billion allocation. The funds could support plant reopenings, hiring, and new models in states such as Illinois and Michigan. The company aims to revive Jeep and is weighing fresh investment in Dodge that could yield a new V8 muscle car, with possible long-term interest in Chrysler. CEO Antonio Filosa is recalibrating regional capital deployment after prior shifts toward lower-cost countries and heavy European investment under the former CEO.
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