"San Jose stands ready to welcome the world in 2026 with an extraordinary lineup of major sporting events, including Super Bowl 60, the FIFA World Cup, NCAA March Madness, and the National Women's Soccer League Championships. City leaders have introduced fresh branding under the banner of San Jose 26, featuring colorful logos that incorporate beloved local icons such as Santana Row, San Pedro Square, the Sonic Runway, and even the Eggo Waffle, an invention that originated right here."
"These designs also highlight diverse neighborhoods like Little Saigon, Little Portugal, and the St. Joseph Basilica, blending the city's rich cultural tapestry with playful sports elements like vibrant soccer balls, footballs, and basketballs in a modern font. To support the influx of nearly half a million visitors, San Jose has launched a dedicated microsite packed with tools for planning itineraries, locating watch parties, and discovering local attractions."
San Jose will host major 2026 sporting events including Super Bowl 60, the FIFA World Cup, NCAA March Madness and the National Women's Soccer League Championships. City leaders unveiled San Jose 26 branding with colorful logos featuring local icons like Santana Row, San Pedro Square, the Sonic Runway and the Eggo Waffle, plus neighborhoods such as Little Saigon, Little Portugal and the St. Joseph Basilica. A dedicated microsite offers itinerary planning, watch-party locations and attraction guides for nearly half a million expected visitors. Community programming includes 13 concerts, 13 drone and light shows, and over 100 watch parties. Downtown will get enhanced signage and public art. Officials project an economic boost exceeding $1 billion, with Super Bowl 60 expected to draw 90,000 tourists.
Read at www.thesanjoseblog.com
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