"Digital platforms, gamification and prop betting are driving this boom, he says. A former Ohio State football player, Borchers argues the influx in gambling threatens the integrity of college sports and risks athletes' mental and emotional health. Name, image and likeness payments, combined with media revenue-sharing, contribute to a new reality for college sports that is more transactional than ever, with huge sums of money flowing in and out."
"To help students and institutions respond to the new environment, USCAH developed an accreditation process mapped to the National Collegiate Athletics Association's best practices and standards of care. USCAH launched the program in September and is already working with 40 institutions at every level of college athletics from the power four conferences (the Big 10, SEC, Big 12 and ACC) to Division III institutions."
Legalization of sports betting since 2018 has produced a booming industry, with Americans wagering $119.84 billion on sports in 2023, a 27.5% increase year-over-year. Professional leagues draw the largest volumes, while college sports gambling is growing driven by digital platforms, gamification and prop betting. The influx of gambling money and expanded name, image and likeness (NIL) payments, together with media revenue-sharing, have made college athletics more transactional and increased financial flows. Concerns include threats to competitive integrity and risks to athletes' mental and emotional health. USCAH created an accreditation program aligned with NCAA best practices, already engaging 40 institutions.
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