Robert Morse, the chief architect of the U.S. News & World Report college rankings, has announced his retirement after nearly 50 years at the publication. He significantly shaped the Best Colleges list since 1987, which has influenced college admissions and marketing strategies. While the rankings have evolved, they’ve faced criticism for prioritizing expensive private colleges and overlooking affordability. His legacy includes a shift towards considering economic outcomes and social mobility in rankings, demonstrating a lasting impact on data-driven journalism.
"Morse's retirement marks the end of an extraordinary era, but his legacy will continue to shape the standards of data-driven journalism and analysis for years to come."
"The list has for decades played a major role in shaping where students apply and how colleges market themselves, inspiring a number of spin-offs."
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