"New Jersey is the beating heart of the 2026 World Cup, and this initiative makes sure that every New Jerseyan - no matter where they live - can be part of this once-in-a-generation moment. From fan zones to neighborhood watch parties to street fairs, we are investing in the communities and small businesses that make New Jersey extraordinary. The World Cup is coming to our state - and we are going to make sure it belongs to New Jerseyans first."
"The World Cup is an unparalleled opportunity to showcase New Jersey to the world and drive real economic impact for our businesses and communities. This initiative is about more than soccer - it's about making sure that the energy and investment generated by this global event flows directly to the small businesses, cultural organizations, and neig"
Governor Mikie Sherrill announced a $5 million initiative led by the New Jersey Economic Development Authority in partnership with the FIFA World Cup 26 New York New Jersey Host Committee. The funding will support communities across the state in creating fan experiences throughout the tournament, including during the World Cup Final at MetLife Stadium in East Rutherford. Two categories of programming will be funded: large-scale fan zones as public viewing destinations and targeted support for small- and mid-sized community watch parties, festivals and street fairs. Priority will be given to events that support small businesses and reflect the diverse cultures represented by competing nations. State officials expect the initiative to channel economic impact and tourism benefits into local communities and cultural organizations.
Read at FOX 5 New York
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