
"They seem like really authentic individuals that were not talking down to you," Benavidez says. "There's just something really special about those coaches."
""Meta fought the government to buy this thing," Benavidez says. "All that just for them to shut it down? What was the point?"
""If it was a bottom line thing, I think they could have charged more money," Goff Johnson says about Supernatural. "I think people would have paid for it. This just seems unnecessarily heartless."
"Bloomberg reported that Meta has laid off more than 1,000 people across its VR and metaverse efforts. The move comes after years of the company hemorrhaging billions of dollars on its metaverse products."
Tencia Benavidez began VR workouts with Supernatural during the Covid pandemic and remained a regular user for five years because of the community and enthusiastic coaches. Meta purchased Supernatural in 2022 after a legal battle with the US Federal Trade Commission over antitrust concerns; Meta prevailed in court. Some users hoped Meta’s resources would sustain the service. Bloomberg reported that Meta later laid off more than 1,000 people across its VR and metaverse efforts, including most Supernatural staff, and shut down several internal VR studios. Some users expressed frustration and disbelief at the shutdown. Meta and Supernatural did not respond to requests for comment.
Read at WIRED
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