In April, Swiss watch exports increased by 18.2%, with significant growth attributed to the US market as consumers rushed to purchase luxury watches ahead of looming tariffs announced by Trump. Exports to the US reached nearly $1.03 billion, bolstering a weak global market. While the demand remains strong in the US, markets such as China, Singapore, and Hong Kong faced declining exports. Industry experts note that watches are increasingly viewed as investments amid economic uncertainty, appealing to both collectors and first-time buyers alike.
"The surge in Swiss watch exports to the US, despite the backdrop of Trump-era tariffs, is a clear indication of the unique resilience and desirability of luxury timepieces among affluent American consumers."
"A Patek, a Royal Oak, or even a well-kept vintage piece is seen as an investment. In times of economic volatility, people are putting their money into things they believe will hold value-just like gold."
"Watches with an export price above $3,600 set the tone, with growth of 22.9%."
"People trust the value of a Rolex or a Patek Philippe more than a volatile stock right now."
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