Google To Streamline Ad Sales Unit In Latest Restructuring Move: Report - Alphabet (NASDAQ:GOOG), Amazon.com (NASDAQ:AMZN)
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Google To Streamline Ad Sales Unit In Latest Restructuring Move: Report - Alphabet (NASDAQ:GOOG), Amazon.com (NASDAQ:AMZN)
"Google informed its U.S. employees in the Google Customer Solutions (GCS) division about the impending changes to the leadership structure, set to take effect in January, as reported by Business Insider on Wednesday. One significant change will be the removal of "Managers of Managers" (MoMs) across several teams, according to a memo by John Nicoletti, Vice President of GCS. The memo did not mention any layoffs, stating that affected employees would transition into other roles, according to the report."
"Despite these challenges, Bank of America Securities analyst Justin Post expects Google to post strong third-quarter revenue growth, as its ad momentum and AI push could power a big quarter. The analyst's findings show that advertising demand would exceed expectations. He added that a better macro environment, higher data usage, and companies redirecting budgets to offset declining organic search traffic would also contribute."
Google is reorganizing its U.S. ad sales division, Google Customer Solutions (GCS), with leadership changes taking effect in January. The company will remove Managers of Managers (MoMs) across several teams, and affected employees are expected to transition into other roles rather than face layoffs. GCS serves midsize clients and remains a primary driver of advertising revenue. Google previously cut managers overseeing small teams by 35% and implemented layoffs in HR and cloud while increasing AI investments. Bank of America forecasts strong third-quarter revenue driven by ad momentum and AI, aided by better macro conditions, higher data usage, and budget shifts toward paid channels. Other major tech firms are pursuing similar restructurings.
Read at Benzinga
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