"Each week, I'll break down the biggest storylines shaping the Heisman race, the shifting playoff picture and where I see betting value before the market adjusts. Futures are tricky because they are equal parts projection and timing, where reading the momentum is as important as reading the numbers. Sometimes the best move is holding chalk. Sometimes it's finding the overlooked value buried under an overreaction. Either way, the goal is the same: to stay one step ahead of the market before it catches up."
"Manning is stepping in as the starer for a program that is already loaded with talent, and if he plays clean and efficient, the hype machine does the rest. The problem is that preseason buzz can also be a trap. He is unproven over a full season, and Heisman voters usually want wow moments, not just solid quarterbacking. If he looks more like a distributor than a star, the odds are inflated."
The college football futures market demands evaluating both projection and timing, with momentum often as important as statistics. Tracking Heisman race movement and playoff-picture shifts reveals where betting value may appear before markets adjust. Sometimes the optimal approach is staying with obvious favorites; other times overreactions conceal overlooked opportunities. Arch Manning benefits from Texas' weapons, protection and national platform but carries preseason-buzz risk and limited full-season proof, while Cade Klubnik enters with starting experience, a deep receiving corps and a favorable schedule that could create prime-time opportunities and voter attention.
Read at ESPN.com
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