Cinnabon worker fired after racist outburst directed at customers goes viral

"Cinnabon posted a statement on social media that the worker, who it did not identify, was "immediately terminated" by the franchise owner over a "disturbing video" of the incident. "Their actions and statements are completely unacceptable and in no way reflect the values of Cinnabon, our franchisees, or the welcoming environment we expect for every guest and team member," the company added in a follow-up statement to The Associated Press on Sunday."

"The video was posted on TikTok and showed a white, female employee cursing at and taunting the customers from behind the counter as one of them recorded the encounter. At one point she is seen on video uttering a racial slur and saying, "I am racist and I'll say it to the whole entire world. Don't be disrespectful." The employee also is also recorded giving an obscene hand gesture at customers and exchanging expletives with one of the persons at the store."

"The TikTok user who posted video said the incident happened while she and her husband were taking a break from shopping Friday at a mall in Ashwaubenon, a suburb of Green Bay. The customer said she ordered a caramel pecan cinnamon roll and had asked the worker to add more caramel as it didn't appear to have enough. She said she began recording after the worker snapped at her and derided her hijab."

A Cinnabon employee in Ashwaubenon, Wisconsin was terminated after a video circulated showing the employee directing racist language and gestures at two customers. The video, posted on TikTok, shows a white female worker cursing, taunting customers, using a racial slur and declaring, "I am racist and I'll say it to the whole entire world. Don't be disrespectful." The employee made an obscene hand gesture and exchanged expletives with a customer. The incident occurred while a woman and her husband took a break from shopping; the customer had requested extra caramel and said the worker derided her hijab. An online fundraiser described the customers as a black Somali Muslim couple traumatized by the incident, while a separate fundraiser for the fired worker raised tens of thousands of dollars. Cinnabon called the actions unacceptable and said they do not reflect company values.

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