"Burning Man, which was born in San Francisco in the 1980s, has gained traction with Silicon Valley elite over the past few decades. Some of the richest names in tech, like Elon Musk, Eric Schmidt, Sergey Brin, and Larry Page, are regular attendees. But in recent years, it has struggled to break even as the costs of putting on the festival have increased and sales of high-priced tickets have not kept up."
"Donations are also up year-to-date, Goodell said earlier this month. And the festival's new dynamic ticketing system more accurately reflects its costs. Last year's standard ticket price, $575, didn't cover the organization's cost per attendee, which sat at about $749 in 2023. This year, Burning Man tickets are priced on a transparent sliding scale from "give a gift" - any ticket priced above $750 - to "receive a gift" - the limited number of tickets priced below $750."
Burning Man Project, a nonprofit running the annual Black Rock City event, entered the 2025 festival with fragile finances after operating at a loss in 2024. Attendance projections exceed 70,000, slightly above last year's 69,141, and year-to-date donations have increased. Rising production costs pushed the 2023 cost per attendee to about $749, while the prior standard ticket price was $575. The organization implemented a transparent sliding-scale ticketing model this year, offering a small number of tickets below $750 and encouraging higher-priced "give a gift" purchases. Despite improvements, the event has not fully sold out and financial risk remains.
Read at Business Insider
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