On the anniversary of his 2016 campaign launch, Donald Trump's sons introduced Trump Mobile, which features a $499 gold smartphone and a $47.45 unlimited plan. The venture exemplifies how the Trump family continues to monetize the president's branding during his term. They aim to manufacture the T1 phone in the U.S., contrasting with many tech giants that outsource production. The announcement reinforces the family's strategic approach to branding and commerce, utilizing Trump's political legacy.
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Trump Mobile has a licensing agreement that allows it to use the president's name.
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