The 'Big Send,' a letter-writing initiative by Democrats aimed at boosting voter turnout in swing states, showed disappointing results according to a new Vote Forward study. Despite reaching over 5 million voters, the campaign failed to create a significant impact, revealing a persistent issue in mobilization strategies and fundraising. This marks a notable shift as organizations are increasingly transparent about ineffective tactics, contrary to the typical pattern of omitting failures to protect fundraising efforts. The results underscore the challenges faced by progressive groups in a competitive election environment.
During the 2020 election, Democrats utilized a letter-writing campaign to engage voters, but new findings indicate this approach had a negligible impact on actual voter turnout.
Vote Forward's analysis reveals that personal letters sent to over 5 million low-propensity voters did not significantly influence turnout, contrary to hopes for 2024 engaged voters.
The reluctance of progressive organizations to disclose underperforming results stems from fears that transparency could dissuade crucial donations, affecting funding and future campaign efforts.
This new study represents a shift towards accountability in political mobilization efforts, with Vote Forward proactively sharing lackluster outcomes rather than suppressing them.
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