The article discusses the alarmingly low voter turnout among young people aged 18 to 24 during the last federal election, emphasizing the need for political parties to tailor their efforts towards this demographic. Students from McMaster University highlight the importance of educating young voters on the electoral process, as well as focusing on issues directly affecting them, such as housing and climate change. The students advocate for using social media as a primary platform to engage young voters, stressing that familiarity with these tools is crucial in modern political campaigns.
In order to increase youth turnout this election, students and experts say political parties should tailor their campaigns to younger voters.
Parties should first focus on educating new voters on the electoral process, says Ethan Evans, a fourth-year political science student at McMaster University.
Parties could do a better job targeting youth in their campaigns, especially when it comes to issues like housing affordability and climate change.
Many young voters say social media is the best place for parties to reach people their age.
#youth-voter-turnout #political-campaigning #social-media-engagement #voter-education #election-issues
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