Taylor Swift fans, known as Swifties, speculate that she may announce her next project at the 2025 American Music Awards, as her online store recently updated its sections to spell out 'AMAs'. Additionally, the sale of twelve items at a 26% discount on May 26, the date of the ceremony, has led to theories that her 12th album will debut at the event. However, Swift's recent low profile post-Eras Tour raises questions about her attendance. Fans also debate if she will announce 'Reputation (Taylor's Version)' following a recent teaser in The Handmaid’s Tale.
Fans have noted that Swift’s online store updated recently to include four departments—apparel, music, accessories, and sale—that spell out AMAs, heightening speculation about her future announcements.
The appearance of 12 items on sale for 26% off on May 26 has led fans to theorize that Swift will unveil her 12th studio album during the ceremony.
Recent teasers suggest that she might announce 'Reputation (Taylor's Version)' during the AMAs, especially after previewing 'Look What You Made Me Do (Taylor’s Version)' in a recent episode of The Handmaid’s Tale.
Despite strong fan speculation about her attendance and numerous nominations at the AMAs, Swift could still choose to remain low-key after a grueling Eras Tour.
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