South London council defends using swear words in social media campaign
Briefly

South London council defends using swear words in social media campaign
"The appropriateness of language is situational and dependent on company and context. We do not consider the use of We're not putting up with this s***' to be appropriate in a public communication from the council, and it is not an example we should be setting to our young people in our roles as community leaders. It is unprofessional, offensive, and reflects poorly on us as councillors."
"The campaign video has been seen over 16,000 times within the first 24 hours, and the general sentiment seems to be appreciated and has been taken in the light-hearted way it was intended. We have not received any complaints from residents, and the video has bee"
"We're not putting up with this s*** anymore."
Greenwich Council launched a social media campaign to tackle fly-tipping that uses bleeped swear words in image captions and a video. The campaign allocates funds to double fly‑tipping enforcement teams, install new CCTV cameras, introduce a public reward scheme and impose tougher punishments. The campaign video opens with council leader Anthony Okereke saying "We're not putting up with that bleep anymore," and social posts included the caption "We're not putting up with this s*** anymore." Independent and Green Group councillors criticised the language as unprofessional and offensive and requested the posts be taken down. Cllr Okereke said the posts were widely viewed, received no complaints, and were meant to be light‑hearted.
Read at www.standard.co.uk
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