"Senior Scottish National party strategists believe a majority at next year's Holyrood elections is within reach despite failing public trust in Scotland's government as they focus in on the battleground cohort of independence supporters who have drifted away from the SNP. Before the party's annual conference in Aberdeen this weekend, one senior source said the path to a majority by winning 65 seats or more was more straightforward now than it had been for a long time because of the Tory collapse and Labour's unpopularity."
"The focus now is how to re-engage all independence supporters, given that independence is way more popular than the SNP currently. It's a good place to be, they said. With Scottish Labour battling to end the SNP's nearly 20-year-long domination, both parties are focused on the soft yes voters. These are people who were attracted by Labour's kick out the Tories message during the 2024 general election, but are no longer SNP loyalists."
Senior SNP strategists target independence supporters who have drifted away as the key battleground to secure a Holyrood majority by winning 65 or more seats. They view a majority pathway as clearer due to the collapse of the Scottish Conservatives and Labour's lingering unpopularity. The campaign concentrates on ‘soft yes’ voters who supported Labour’s 2024 ‘kick out the Tories’ message but lack SNP loyalty. The approach is framed as contesting the battleground vote rather than retrenching to a narrow core base. Senior figures cite a fractured opposition, shifting Westminster dynamics, and John Swinney’s pro-immigration and progressive tax positioning as advantages.
Read at www.theguardian.com
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