In a recent rally, Peter Dutton branded the ABC and Guardian Australia as 'hate media', a move reminiscent of Donald Trump's tactics. Despite polls indicating a decline in support for the Coalition, Dutton remained optimistic about his party's chances in the upcoming election. Critics, including communication experts, noted that such remarks might alienate voters, especially after Dutton's previous attempts to adopt a softer image. The timing of his comments, just a week before the election, raises questions about his strategy, whether it is tactical or a sign of desperation.
Dutton's comments labeling media as hate media echo Trump, raising concerns it could backfire in the final week of his campaign.
Critics noted Dutton's remarks could alienate voters, pointing out that he has been attempting to soften his image in recent weeks.
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