"Researchers have said online opt-in surveys are becoming increasingly infested with bogus data as respondents who are often paid for their participation use AI to fill in questionnaires at speed."
"David Voas, a quantitative social scientist, stated that misinformation is difficult to correct once it starts spreading, requiring significantly more effort to rectify than to disseminate."
"Voas emphasized that the problem is not isolated to YouGov, indicating a growing concern about the reliability of polls in understanding social trends."
Recent reports suggested a rise in church attendance in Britain, driven by a YouGov survey. However, the survey was based on fraudulent data and has been withdrawn. Experts warn that online opt-in surveys are increasingly compromised by bogus responses, often generated by AI. This situation illustrates the broader issue of misinformation in social research, making it difficult to correct once it spreads. The reliability of such polls is declining, raising concerns about their impact on understanding social trends.
Read at www.theguardian.com
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