"In the early hours of 5 July 2024, Keir Starmer arrived at Tate Modern in central London to celebrate Labour's landslide election victory. As he prepared to address the throng of cheering activists, he was flanked by two people: his wife, Victoria, and his closest aide, Morgan McSweeney. A reluctant McSweeney, it was reported, was dragged on stage by the soon-to-be prime minister to a roar from the party's foot soldiers."
"A few years previously, this moment had seemed impossible. Many believe that, without McSweeney, it would have been. Shortly before Christmas 2019, under the leadership of Jeremy Corbyn, Labour had suffered its worst election defeat since 1935. Voters in swathes of the party's industrial heartlands in the north and the Midlands, from retired coalminers in County Durham to steelworkers in Scunthorpe, had battled the December elements to vote Tory for the first time."
Keir Starmer celebrated a landslide victory on 5 July 2024 at Tate Modern, accompanied by his wife Victoria and aide Morgan McSweeney. McSweeney, initially reluctant, played a central role in the campaign and was widely credited with orchestrating a political turnaround after Labour's catastrophic 2019 defeat under Jeremy Corbyn. The party lost long-standing voters across northern and midlands heartlands in 2019. McSweeney focused on purging Corbynite candidates, promoting moderates such as Imogen Walker, and spreading the vote to secure the maximum number of seats, reclaiming much of the red wall and winning unprecedented constituencies.
Read at www.theguardian.com
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