"People need a Conservative message, and I want them to see that this is a new Conservative Party under a new leader, not the one they said no to two years ago - I am changing this party for the better."
"Actually, what's happening is that the message is getting through but there is a lot more competition. We have moved from an era of two-party politics to multi-party politics and that means that we need to do things a bit differently."
"We're not doing all that stuff. We're being honest with people. I'm not making promises I can't deliver - sometimes people will be attracted to promises that are never going to be delivered."
Kemi Badenoch asserts that the Conservatives are effectively communicating their message to voters in London ahead of the local elections. She emphasizes the party's transformation under new leadership, distancing it from past failures. Badenoch acknowledges increased competition in a multi-party landscape and highlights the need for a fresh approach. She positions the Conservatives as the only credible alternative to Labour, criticizing other parties for inconsistency and unfulfilled promises. Badenoch aims to present a trustworthy and honest Conservative message to attract voters.
Read at www.bbc.com
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