"Delivery, delivery, delivery. That's what the prime minister promised as he announced yet another government reboot, insisted he would get all asylum hotels closed as quickly as possible and was filmed with the ubiquitous union flag in the background. (Look, I'm the leader of the Labour party who put the union jack on our Labour party membership cards, he boasted.)"
"We are now into phase two of the government, which is where we focus on delivery, delivery, delivery and start to show what a difference a Labour government really makes. Which, of course, can be happily soundbited as delivery, delivery, delivery. That's the thinking, anyway. But if there's one thing that sums up why Starmer is a useless politician, it's this mantra."
"Delivery, delivery, delivery (which he tried out in a practice run last December in Scotland) doesn't mean anything. It's vacuous nonsense. What's more, delivery is almost impossible to remember as a word, let alone a slogan. Not even the Post Office could get away with it. (Nor the Royal College of Obstetricians and Gynaecologists for that matter). Delivery, delivery, delivery might just be the worst political slogan of all time."
Keir Starmer deployed the repeated slogan "delivery, delivery, delivery" while promising to close asylum hotels and posing with the union flag. The repetition imitates Tony Blair's three-word tactic but fails to convey concrete meaning or memorable policy. The term "delivery" is described as vacuous and hard to recall as a clear aim, unlike the tangible appeal of "education." Examples of contested policies include tightening PIP eligibility and restricting winter fuel allowance, which provoked backlash and government backtracking. Anti-asylum measures, such as demonising asylum seekers and suspending family reunion applications, are presented as controversial actions tied to the delivery rhetoric.
Read at www.theguardian.com
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