The article outlines a significant decline in Western international cooperation, with the US cutting support for free media and reducing financial aid, while China and Russia bolster their global media activities. The UK, aware of the dangers of this retreat, is facing challenges in funding a response to enhance its soft power, which has been declining since Brexit. A recent study shows increased favorability for China due to its media efforts, highlighting the tangible impacts of soft power in geopolitics and prompting concerns over the Western world's position on the global stage.
The UK government recognises the dangers of a western retreat but is struggling to fund a response to the rise of Chinese and Russian influence.
China's favourability increased from 29% in 2021 to 40%, showcasing the real consequences of soft power in international relations.
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