"The UK iGaming sector is growing at pace. Mobile play is now the norm. Payments are faster than ever. Signing up takes minutes, not days. For players, that convenience feels exciting. For the industry, it brings opportunity. But it also raises an important question. As online gambling becomes easier to access, are players being properly protected? This is where voices like Jemma McColgan, Head of Content at Casino.org are becoming increasingly important."
"As head of Content at Casino.org, McColgan sits at the point where information meets responsibility. Her focus is not just on what casinos offer, but how clearly and honestly that information is presented to you as a player. In an industry often criticised for complexity and fine print, that approach matters. If players do not understand what they are signing up for, can they really make informed decisions?"
UK iGaming is expanding rapidly, with mobile play becoming the dominant channel. Instant deposits, rapid withdrawals and app-based play have removed much of the friction previously slowing gambling. Signing up now takes minutes rather than days, and payments occur faster than ever. Greater convenience increases player engagement and generates commercial opportunity for operators. Higher accessibility also raises protection concerns because gambling can fit seamlessly into everyday life and risks become easier to overlook. Clear, honest content plays a vital role in helping players understand risk, make informed choices and engage responsibly with platforms.
Read at Business Matters
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