"Marks & Spencer, Morrisons, Asda, Ocado and the Co-op are among the big names targeting shoppers who use weight-loss injections, known as GLP-1 agonists, but better known by brand names such as Wegovy and Mounjaro. Ocado's new virtual weight management aisle includes a curated range of GLP-1-friendly products that runs the gamut from tiny (100g) portions of steak costing 3.50 to a trendy powdered greens supplement, AG1, at 107 a pack."
"About 6% of UK adults are thought to be taking GLP-1 drugs, said Jonny Forsyth, a senior analyst at the market research company Mintel. However, he argues the hype around them is having an outsize influence on consumer behaviour and amplifying other diet trends, such as eating high protein foods. Ocado's Turf & Clover small extra lean steak. Photograph: Ocado/PA In the recent flurry of Christmas trading updates, some big high street names said the drugs were starting to change how people shopped."
Supermarkets including Marks & Spencer, Morrisons, Asda, Ocado and the Co-op are marketing products aimed at shoppers using GLP-1 weight-loss injections such as Wegovy and Mounjaro. Ocado launched a virtual weight-management aisle offering small portions and nutrient-dense items, including 100g steak portions and powdered greens. Retailers report increased demand for protein-rich staples such as steak, chicken and cottage cheese. M&S's Nutrient Dense range and the Co-op's 250–280g mini meals target smaller portions and lower calories. Market research estimates about 6% of UK adults take GLP-1 drugs, with retail shifts toward smaller, healthier options.
Read at www.theguardian.com
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