"The watchdog last year labeled Google a "strategic" player in online search advertising, using new digital powers to promote more competition by forcing changes to the company's business practices."
""We're now exploring updates to our controls to let sites specifically opt out of Search generative AI features," Ron Eden, Google's principal for product management, said in a blog post. "Our goal is to protect the helpfulness of Search for people who want information quickly, while also giving websites the right tools to manage their content.""
"Will Hayter, the CMA's executive director for digital markets, said in a blog post that the measures would support the "long-term sustainability" of publishers and "help people verify sources in AI-generated results and build trust in what they see.""
Britain's Competition and Markets Authority proposed that Google give news sites and content creators the ability to opt out of having their online content scraped to feed AI Overviews. The CMA said AI Overviews have reduced publisher traffic because fewer users click through to original articles. The regulator recommended meaningful choice, greater transparency about how content is used in AI-generated responses, proper citation of sources, and fair ranking of search results. Google said it will engage with the watchdog and is exploring updates to let sites opt out while aiming to keep Search helpful and give websites tools to manage content.
Read at Newsday
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